Active Chapters
Total Volunteers Engaged Annually
Estimated Student Beneficiaries
Make A Difference (MAD) works to provide everybody with a reasonable quality of life.
MAD believes that a reasonable quality of life can be achieved if individuals are covered on two fronts: they are free from exploitation and they have the ability to cope with life crises. MAD mobilises young leaders towards ensuring equitable outcomes for children in need of care and protection.
MAD is envisioning a fundamental shift from being perceived as an organisation to becoming a dynamic movement. This transformation is rooted in the belief that the movement should belong to the people, fostering a sense of ownership and participation among all stakeholders. Unlike an organisation, which inherently has limitations on ownership to the employees, a movement is inclusive and open to everyone, aligning perfectly with MAD's ethos of community-driven change.
The MAD Storytelling Initiative's primary objective is to derive insights to support the team to better understand how well the volunteers are being able to integrate MAD's values into their day to day. Building on these insights, feedback and experiences shared, the team aims to leverage the power of storytelling to better inspire, support and mobilize volunteers by strengthening communication strategies. A secondary objective is to add a layer of reflection, sharing openly to enable learning amongst peers in the community of volunteers.
By utilizing the Open Knowledge Framework (OKF), MAD intends to streamline the collection and analysis of stories shared by volunteers.
Platform interventions
Digital Storytelling for Qualitative Data Collection
Establishing a dedicated repository where volunteers can share nuanced stories and experiences using the WhatsApp chatbot, tagged annotation for continuous qualitative data collection
Enhanced Volunteer Engagement
Adds an important component to an already rich volunteer engagement strategy that enables reflection, sharing and celebration of individual experiences
Enhanced Volunteer Engagement
Adds an important component to an already rich volunteer engagement strategy that enables reflection, sharing and celebration of individual experiences
Enhanced Volunteer Engagement
Adds an important component to an already rich volunteer engagement strategy that enables reflection, sharing and celebration of individual experiences
Enhanced Volunteer Engagement
Adds an important component to an already rich volunteer engagement strategy that enables reflection, sharing and celebration of individual experiences
Current Status
The platform interface has now been rolled out to over 2000 volunteers through the platform interface, as part of a larger volunteer engagement push. The WhatsApp chatbot is currently being configured and will be launched in the coming months.
Case Study
OKF is helping Catapult define the future of contraceptives.
"This is the best platform ever"
Angela Hariche
Director, Catapult Design
Read the case study →