Make A Difference Storytelling Initiative

Make A Difference Storytelling Initiative

Make A Difference Storytelling Initiative

50+

50+

Active Chapters

Total Volunteers Engaged Annually

5000

5000

Estimated Student Beneficiaries

Make A Difference (MAD) works to provide everybody with a reasonable quality of life. 

MAD believes that a reasonable quality of life can be achieved if individuals are covered on two fronts: they are free from exploitation and they have the ability to cope with life crises. MAD mobilises young leaders towards ensuring equitable outcomes for children in need of care and protection.

MAD is envisioning a fundamental shift from being perceived as an organisation to becoming a dynamic movement. This transformation is rooted in the belief that the movement should belong to the people, fostering a sense of ownership and participation among all stakeholders. Unlike an organisation, which inherently has limitations on ownership to the employees, a movement is inclusive and open to everyone, aligning perfectly with MAD's ethos of community-driven change.

The MAD Storytelling Initiative's primary objective is to derive insights to support the team to better understand how well the volunteers are being able to integrate MAD's values into their day to day. Building on these insights, feedback and experiences shared, the team aims to leverage the power of storytelling to better inspire, support and mobilize volunteers by strengthening communication strategies. A secondary objective is to add a layer of reflection, sharing openly to enable learning amongst peers in the community of volunteers.

By utilizing the Open Knowledge Framework (OKF), MAD intends to streamline the collection and analysis of stories shared by volunteers.

Features and integrations

User Roles & Batch Registration

Efficient user management with role-based access control (Contributors, Chapter Leads, Admins, and Public Viewers) and batch registration capabilities for location and chapter-based organization

AI-Enabled WhatsApp Chatbot

AI enabled chatbot that interactively facilitates reflection and story capturing, generating story links upon completion

Meta-Tagging and Content Organisation

Allow for categorising stories through regions and themes and discoverability through collection pages and dashboards

AI Annotation

Annotation and coding of fragments allows a deeper understanding of specific points brought up by the volunteers

User Analytics

Basic on-platform analytics to track user engagement and content contributions

Engagement Features

Features badges, reactions and thematic campaigns to encourage ongoing story-sharing, fostering an active storytelling community

Features and integrations

User Roles & Batch Registration

Efficient user management with role-based access control (Contributors, Chapter Leads, Admins, and Public Viewers) and batch registration capabilities for location and chapter-based organization

AI-Enabled WhatsApp Chatbot

AI enabled chatbot that interactively facilitates reflection and story capturing, generating story links upon completion

Meta-Tagging and Content Organisation

Allow for categorising stories through regions and themes and discoverability through collection pages and dashboards

AI Annotation

Annotation and coding of fragments allows a deeper understanding of specific points brought up by the volunteers

User Analytics

Basic on-platform analytics to track user engagement and content contributions

Engagement Features

Features badges, reactions and thematic campaigns to encourage ongoing story-sharing, fostering an active storytelling community

Platform interventions

Digital Storytelling for Qualitative Data Collection

Establishing a dedicated repository where volunteers can share nuanced stories and experiences using the WhatsApp chatbot, tagged annotation for continuous qualitative data collection

Enhanced Volunteer Engagement

Adds an important component to an already rich volunteer engagement strategy that enables reflection, sharing and celebration of individual experiences

Enhanced Volunteer Engagement

Adds an important component to an already rich volunteer engagement strategy that enables reflection, sharing and celebration of individual experiences

Enhanced Volunteer Engagement

Adds an important component to an already rich volunteer engagement strategy that enables reflection, sharing and celebration of individual experiences

Enhanced Volunteer Engagement

Adds an important component to an already rich volunteer engagement strategy that enables reflection, sharing and celebration of individual experiences

Current Status

The platform interface has now been rolled out to over 2000 volunteers through the platform interface, as part of a larger volunteer engagement push. The WhatsApp chatbot is currently being configured and will be launched in the coming months.

Case Study

OKF is helping Catapult define the future of contraceptives.

"This is the best platform ever"

Angela Hariche

Director, Catapult Design

Read the case study →

Open Knowledge Framework

OKF empowers teams to seamlessly extract insights from qualitative data, transforming complexity into clarity without the need for specialized expertise. We are a one-stop solution for collecting, organizing and analyzing Qualitative Data

© 2024 Ooloi Labs. All rights reserved

Contact

Open Knowledge Framework

OKF empowers teams to seamlessly extract insights from qualitative data, transforming complexity into clarity without the need for specialized expertise. We are a one-stop solution for collecting, organizing and analyzing Qualitative Data

© 2024 Ooloi Labs. All rights reserved

Contact