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Catapult Design  is a non-profit product and service design firm that works with socially-driven organizations to build forward-looking, accessible, and market-based products and services that give low-income and underserved people reliable tools to improve their quality of life. Its team of designers, engineers, and business specialists dedicated to creating solutions to social problems with people and planet at the forefront.

The platform is used to document a robust set of insights, grounded in real stories and women’s experiences to help product developers, researchers and organisations create the right type of products, systems and services that help women prevent unwanted pregnancies throughout their reproductive journeys.

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Picture credits: Catapult



Researchers annotate raw notes building insights across parameters from fragments across an interview.

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Custom Templates and Tagging

Templates for various types of respondents across India and Kenya tagged with custom parameters and unique anonymised participant IDs.

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Analysis Views

Custom analysis views to understand data across participants and unearth patterns and insights.

Objective of Collaboration

Manage Research Across Multiple Countries

The initial impetus to collaborate was driven by the uncertainties related to the pandemic and international travel. The project and philosophy evolved for the Catapult team (in North America) to support PIs working with local teams of researchers, collaborating on research design across countries.

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The platform is a closed set-up. Only those who have been registered are allowed access based on specific roles depending on which research team they’re on, or if they’re in the Catapult or client team. 

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Templates vary by country and depend on the objective of a particular round of research. It also allows for the note taker to put in raw notes, and then annotate various fragments from it by adding comments and insights where relevant.

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A participant manager dashboard helps the teams and managers track the research and milestones. Each participant is tagged with a unique  anonymised participant ID to aid the filtering of data during analysis and build a larger story of a participant across various rounds of research.

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Analysis and Synthesis

Given the size of the sample across countries, and the rich insights gained from each participant, the platform needs to play a role in supporting the analysis of the data as well.

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The platform’s analysis view allow for the teams as well as product developers and researchers to view annotated fragments and responses. These views allow for filtering based on participant demographics to gain deeper insight to bring into offline synthesis processes. 

Presentation of Insights, Prototypes

After various rounds of research, a version of the platform will be made available to key stakeholders to consume the insights and engage with the stories and personas that represent the women who formed the sample of the study.

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Current Status

As of March 2023, research has been completed in one country and has kicked off in two more countries. (note: we have to move this case study to the ‘research’ linkout in the website)

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Picture credits: Catapult

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