MAD believes that a reasonable quality of life can be achieved if individuals are covered on two fronts: they are free from exploitation and they have the ability to cope with life crises. MAD mobilises young leaders towards ensuring equitable outcomes for children in need of care and protection.

MAD is envisioning a fundamental shift from being perceived as an organisation to becoming a dynamic movement. This transformation is rooted in the belief that the movement should belong to the people, fostering a sense of ownership and participation among all stakeholders. Unlike an organisation, which inherently has limitations on ownership to the employees, a movement is inclusive and open to everyone, aligning perfectly with MAD's ethos of community-driven change.